Established in 2000 we specialise in providing the world famous Eterna shirts to our customers all over the globe. Free WORLDWIDE delivery PLUS buy any 3 Eterna Shirts and save £15

NEW Ashwood Leather

NEW Ashwood Leather
New Ashwood Leather produces beautiful innovative designs combined with timeless shapes for the latest generation.

Comfort Fit

Comfort Fit
A Relaxed Fit with a little extra room around the waist.

Modern Fit

Modern Fit
A Regular Fit which is gently shaped to the waist.

Slim Fit

Slim Fit
A Narrow Fit for a slimmer or more athletic shape.

Short Sleeves

Short Sleeves
Eterna’s NEW short sleeve styles in Comfort, Modern and Slim fittings.

Sale Shirts

Sale Shirts
We have a small selection of Sale shirts left over from last season. They are all 100% perfect and come with our famous TWO year guarantee.

Franco Ponti

Franco Ponti
Four Classic Styles made in Italy from the finest blend of Merino wool for comfort and acrylic yarn for strength and wear.


Massoti

Massoti
Four Classic Styles made in Italy from 100% Pure Lamb’s Wool. All items are guaranteed, machine washable@ 30°c and delivered free to your door.

As the oldest on-line outlet of Eterna Shirts in the UK, trading since 2000, and the only business specialising in Eterna shirts, EternaDirect.co.uk are able to offer you the largest range of Eterna products on the market with over 70 styles in Comfort, Modern and Slim fit designs complimenting any shape and size of customer. They include a wide selection of collar sizes up to 21½” (54cms), long and extra long sleeve lengths in selected styles (and some shorter ones as well). We also offer a range of Van Buck ties and Massoti and Franco Ponti knitwear to compliment the discerning wardrobe.